Our Team

Kelly George, CAE

Account Executive

Kelly George, CAE, serves as an Account Executive at SAM. She joined the SAM team in 2024 with more than 15 years of experience in nonprofit and association management. With a background in public relations and extensive experience in event planning, member engagement, and professional development, Kelly provides executive, strategic, and operational leadership to SAM partner associations.

Kelly began her career in alumni relations at the University of Texas' McCombs School of Business. She went on to lead online education initiatives for more than 100 associations at SeminarWeb, managing a team to deliver innovative learning experiences. Later, as Associate Director of Events & Professional Development for the Independent Bankers Association of Texas (IBAT), she organized more than 10 multiday events annually, supporting members' educational growth and professional needs.

Most recently, Kelly served as Director of Membership, Marketing, and Communications at the Wilderness Medical Society, where she helped revitalize the association, gaining more than 1,000 members in five years.

Kelly is an active member of the Texas Society of Association Executives (TSAE) and was recognized with the association's Young Professional Leadership Award in 2013. She also earned the Distinguished Toastmasters Award (DTM) in 2021 after nearly a decade with TSAE's Toastmasters club.

Residing in the Texas Hill Country with her husband and three children, Kelly enjoys traveling, outdoor activities, sports, and serving her community through her church and work with at-risk children.